The Secret Sauce to New Patient Phone Calls

The Secret Sauce to New Patient Phone Calls

by | Apr 10, 2024

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As chiropractors, we understand that every interaction with our patients is an opportunity to make a difference in their lives. And when it comes to new patient phone calls, the duty falls upon our front desk receptionists to set the tone and create a connection right from the start. It may seem like a simple task, but the way these calls are handled can truly make or break our patients’ first impression of our practice.

Unfortunately, what I’ve noticed is that many receptionists miss the mark when it comes to making a genuine connection with prospective new patients. But fear not, my fellow chiropractors, because I’m about to share with you the secret sauce to mastering these phone calls and leaving a lasting impression.


The secret sauce, my friends, lies in the art of asking about the symptoms. By taking the time to inquire about the specific pain or issue that brought the caller to us, we can immediately demonstrate sympathy and empathy. This simple act of showing genuine concern can make all the difference in the world.

I remember when I started doing secret shopper calls for my coaching clients, it was astonishing to see how often the receptionist would skip this vital step. They wouldn’t ask me about my pain or issue, which meant that no sympathy or empathy was expressed. And as a result, very little connection was made.

Imagine this scenario: a prospective patient dials our practice, hoping to find relief for their chronic back pain that has been hindering them for years. They reach our receptionist, who greets them with a warm and engaging tone, and then asks about the symptoms. That simple act of asking demonstrates that we genuinely care about their well-being. It shows that we’re not just here to book appointments, but to provide a compassionate healing experience.

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You see, my friends, it’s through this connection that we make potential patients feel that they’ve called the right place. When they feel heard, understood, and cared for right from that first phone call, they can’t help but be drawn to our office. They want to be part of a practice that values people and is driven by a genuine desire to help.

Now, you might be wondering, “How can I learn more about mastering these new patient phone calls?” Well, my coaching program offers online training courses that dive deep into this very topic. We cover everything from building rapport to handling tricky questions, all with the goal of helping you become a master of patient communication.

If you’re ready to take your front desk receptionist skills to the next level and create an even more impactful patient experience, I invite you to schedule a call with us. CLICK HERE to learn more and get started on your journey towards becoming a chiropractic practice that not only thrives professionally, but also embodies empathy, compassion, and genuine care for those we serve.

Remember, my fellow chiropractors, in every phone call lies an opportunity to make a difference. Let’s embrace the secret sauce of asking about symptoms, show compassion, and foster a connection that will set our practices apart from the rest. Together, we can create a world where every patient feels valued, heard, and on the path to healing.

Podcast: The Alpha Omega Biz Dev Podcast #09: The Secret Sauce To New Patient Phone Calls.