1. You want to improve the care you give patients.
The first reason is that you want to improve the care you give patients.You know how important it is for people to feel better when they leave your office, but do you know why?
Patients are more likely to recommend you to others if they feel better. In fact, 80% of patients will refer someone they trust after a visit with a chiropractor!
A coaching program can help provide the training and support needed so that every patient leaves feeling better than when they came in. You will have access to tools and techniques that can help you deliver better quality care such as designing clinic setup and care plans as well as patient care processes.
2. You want to operate your chiropractic clinic more efficiently.
This is something that all chiropractors want to achieve – a clinic abuzz with activity and yet everything is working like a well-oiled machine.
With a more efficient clinic, you can increase your patient retention rate. A coaching program should teach you how to create an effective marketing plan for your clinic so that more people can find out about it, thus increasing the number of patients who come back again and again after each session with their doctors.
You can also reduce overhead costs while still attracting more clients than ever before because they know they’ll receive high-quality services. There should be resources on how to streamline your processes like guides, checklists, and templates.
3. You want to learn how to market your services better in order to generate more revenue from your business.
Marketing is a very important aspect of developing your chiropractic business. If you don’t sell yourself, then no one will buy your services. Marketing is not just about advertising, but also knowing what works and what doesn’t work. It’s also about knowing your target market and how to reach them.
You should learn several marketing strategies or faucets that you can turn on or off depending on your needs. You will want to know more about digital marketing, a patient referral system, lunch talks, and screenings.
Perhaps you will want to start with a great referral program to encourage existing clients to spread the word. Then, during the lean months (hello winter!) you may want to ramp up by doing more lunch talks and screenings around your service area.
4. Your competition has an edge on you and you need to figure out why and what you can do about it.
You may discover that your competition has an edge on you and you need to figure out why and what you can do about it. Competition forces you to improve your own service.
Competition can help you see what your strengths and weaknesses are, which can be a good thing! If someone is doing something better than you, try to find out how they’re doing it so that you can implement those strategies in your business as well. In this sense, the competition serves as an example of what’s possible.
It gives us opportunities we may not otherwise have seen or tried before, since they’re what other people are doing with their businesses: like starting up a Facebook group or Instagram account (or both) and learning how best practices work online vs offline (if there’s any difference at all).
If you want to be successful in this difficult field, then it is absolutely essential that you find out how others are doing it and emulate them as best as possible. This means learning from those who have been successful and getting advice from experts who understand your situation better than anyone else does.
The Right Chiropractic Coaching Program
If you agree to at least two of the reasons provided previously, then you realize that the right program will do wonders for you and our practice!
Did you know that there are actually a lot of coaching programs specific to the chiropractic business? But how do you know if a program is the right fit for you?
Watch out for these three things:
1. Self-paced learning
If you have gone to school while working part-time, you’ll know how challenging it is to balance two equally important things in your life. An ideal chiropractic coaching program allows you to learn at your own pace and, at the same time, holds you accountable for making the necessary changes.
The program should have a good mix of online videos, resources, assignments and regular meetings with your coach along with the option to create accountability partners.
2. Proven track record
Sign up with a program that has a proven track record. Testimonials are one thing, walking the talk is another. Work with a coach who has done the trial and error, the system changes, the ups and downs that come with running a private practice.
A marketing guru can help you double the number of patients coming through the door, but they might not be of much help once your office operations become chaotic as a result of this huge change.
For the most part, you will be paying for the years of experience that the coach has – who is also a practicing chiropractor.
3. Not a magic bullet
The program promises results but it doesn’t guarantee you’ll see the change in a month! Guaranteed success only comes if you commit yourself to implementing everything you learn throughout the program. Taking action is the first step to accelerating success for your chiropractic business.
You might even have to make fundamental changes, mindset shifts, and business realignments. Those do not come quick and easy.
You know you want to take the next step and you are almost ready to commit. You want to provide the best care possible to your patients and be able to run your clinic more efficiently. You also want to learn different marketing strategies to get more patients in. The competition also helps you become more innovative and focused on improving your practice.
You have all the right reasons for signing up in a chiroprac coaching program, but something is still holding you back. You have questions. Why not get on a 30-minute free consultation with me, your chiropractic business coach, Dr. Lee so we can get the conversation started.