Social Media Strategy by Dr. Angus Pyke

Social Media Strategy by Dr. Angus Pyke

by | Mar 19, 2024

On a recent episode of The Alpha Omega Biz Dev Podcast, we were fortunate enough to have a special guest, Dr. Angus Pyke. He is by far one of the leading experts in the world of leveraging social media for marketing your chiropractic business online. 

There were so many marketing insights he provided. He didn’t hold back and shared the key aspects of effectively doing your social media marketing in-house. Here are the key takeaways from the conversation. 

Social Media

Why did Dr. Pyke get into marketing?

The journey began with a deep love for chiropractic but took a significant positive turn when the power of marketing to amplify impact was discovered. This pivot was not just a personal transformation but a mission to make chiropractic care more visible to those who could benefit from it the most. It’s a story of passion, not just for healing, but for spreading the word about the healing powers of chiropractic care through effective marketing strategies with his fellow chiropractors in business. 

How important is consistent content creation?

In the digital realm, staying visible and relevant means engaging with your audience regularly. A thrice-weekly posting schedule is recommended to maintain this connection. This consistency helps understand the audience’s needs, offering them value through timely and relevant content. It’s a strategic effort that significantly enhances the visibility and impact of chiropractic services, proving that regular engagement is key to marketing success.

What does it mean to truly understand your audience?

Empathy is at the heart of effective marketing. It’s crucial to walk a mile in your audience’s shoes, especially when they’re dealing with chronic conditions like sciatica that affect every aspect of their lives. This deep understanding guides the creation of marketing strategies that resonate on a personal level, ensuring that your message not only reaches your audience but also truly speaks to them.

Why is video marketing a game-changer for chiropractors?

Video content has the unique ability to build relationships faster than other mediums. By addressing the audience’s concerns directly through video, chiropractic practices can create a sense of trust and familiarity. This approach not only educates and engages potential patients but also paves the way for stronger patient-practitioner relationships, making video marketing an indispensable tool.

How can new technologies in chiropractic care be showcased?

The integration of innovative technologies like laser, shock wave, and spinal decompression treatments represents a commitment to providing the best outcomes for patients. These tools not only showcase openness to modernization within the practice but also enhance patient care significantly. Leveraging these technologies demonstrates a forward-thinking approach to chiropractic care which can and should be shared with your local community through social media marketing.  

Why are patient testimonials critical in today’s digital age?

In a world where online reviews can make or break the reputation of healthcare providers, patient testimonials are gold. Soliciting feedback through strategic methods highlights the importance of building trust and credibility with prospective patients. It’s a crucial aspect of digital marketing that can significantly influence a patient’s decision to choose your chiropractic practice.

You can watch and listen to the full podcast episode with Dr. Angus Pyke with the links provided below. He goes into great detail on the key points summarized above. It’s a must watch if you want to utilize social media marketing at a higher level to grow your business!

Podcast: The Alpha Omega Biz Dev Podcast #07: Social Media Strategies By Dr. Angus Pyke